BeanFruit Coffee - Brazil Fazenda Sertao - 12 oz.
logo
shopping-cart-icon0

ACCOUNT

shopping-cart-icon0

product

STORYarticle-shape

Fazenda Sertão is an 850-hectare farm with 330 hectares planted in coffee of several varieties, including Red and Yellow Bourbon, Yellow Catucai, and Yellow Catuai. The farm also grows bananas and corn and is used to raise dairy livestock. This farm has a love story behind it: Among the first generation of coffee growers in this area was Jose Isidro Pereira, a dentist-turned–coffee producer who inherited Fazenda Sertão from his mother when she passed away—an incident that ended his dentistry career but put him on a path to coffee farming. In 1949, Jose Isidro met the "love of his life," Nazareth, who continues to run the farm her husband left in her care. Nazareth and Jose Isidro's children—Francisco, Luiz Paulo, Clycia, and Sandra—are also coffee producers, carrying on the family tradition.

beanfruit-coffee

Brazil Fazenda Sertao

Roasts and ships Monday thru Thursday.

$22.50 / 12 oz.

SELECT GRIND

Whole Bean
arrow

Whole Bean

French Press

Drip Grind

Espresso Grind

Other Sizes

12 oz.
2 lbs.
5 lbs.

or

Characteristics

CHARACTERISTICS

ROAST

Medium

BODY

Syrupy

ACIDITY

Juicy

NOTES

Black Plum, Nutty

[CLICK FOR MORE FACTOIDS]

Story

STORYarticle-shape

Fazenda Sertão is an 850-hectare farm with 330 hectares planted in coffee of several varieties, including Red and Yellow Bourbon, Yellow Catucai, and Yellow Catuai. The farm also grows bananas and corn and is used to raise dairy livestock. This farm has a love story behind it: Among the first generation of coffee growers in this area was Jose Isidro Pereira, a dentist-turned–coffee producer who inherited Fazenda Sertão from his mother when she passed away—an incident that ended his dentistry career but put him on a path to coffee farming. In 1949, Jose Isidro met the "love of his life," Nazareth, who continues to run the farm her husband left in her care. Nazareth and Jose Isidro's children—Francisco, Luiz Paulo, Clycia, and Sandra—are also coffee producers, carrying on the family tradition.

Roaster Detail

BeanFruit Coffeearticle-shape

Estabilished:

2010

Owners:

Paul Bonds, Greg Jacob

Awards:

2017 Good Food Award Winner

 2nd Place America's Best Cold Brew Coffee Fest 2017

 2015 Good Food Award Winner2017 Good Food Award Winner

 Multiple 90+ scores Coffee Review

MORE COFFEES FROM THIS ROASTER

BeanFruit Coffee Coffee Company is a small coffee roasting company located in the Jackson, Mississippi Metro Area. This company began with a desire to provide fresh roasted coffee to the Jackson Metro and educate local consumers about great tasting coffee. How did we begin? It all began with a cup of coffee...

We wanted an awesome cup of coffee that could be brewed at home and could not find it locally. After many months of disappointment and wasted gas, we took it on ourselves to search for and provide the best coffee we could find in the world. Paul, our founder went on a quest to learn everything about what it took to create an awesome cup of coffee from bean selection to roasting. We also wanted to emphasize educating our customers about what "quality" really meant when it came to coffee. At BeanFruit Coffee Company we feel it is our responsibility to teach our customers what quality coffee is and provide them with quality coffee as well.

What is BeanFruit?

We sometimes get asked, "Where did you get the name Beanfruit?" I wish I could say that the name came from an ancient coffee city or it meant something cool in Latin, but it doesn't. When we decided to start a coffee company, we wanted to give it a distinct name. We didn't want to give it a typical name because our coffee is nowhere near typical. We wanted something that represented the foundation of coffee itself, which are the beans. Where do the beans comes from? Well the coffee bean itself comes from a coffee shrub that produces a fruit called a "coffee cherry." When the cherries are ripe, they are harvested from the coffee plant. Inside of these cherries are two seeds (Note: sometimes there is only one seed inside of a coffee cherry, these little darlings are called "Peaberries"). These seeds are processed and removed from the fruit. Visually they look like two beans, hence the coffee "bean."

We kept trying to figure out what to name the company. Bean-Juice?? No. FruitRoast?? No, didn't really have a ring to it. We did not want to exclude either part of the coffee plant. They are both equally important. It's like, what's more important, the chicken or the egg? Late one night, it came to me "BeanFruit!" It made so much sense. Coffee is a "bean" and it's a "fruit"-hence the name "BeanFruit." The name was shared with a couple of our close friends and their response was "awesome." So the name stuck. We love the name, love the coffee and hope you will love it as well.

What drives us?

BeanFruit Coffee Company's desire is to provide fresh roasted coffee with a focus on single-origin coffees. Why the focus on single origins? We want our customers to be aware of what beverage they are drinking and where it came from. That is why meticulously select the coffee we roast and roast it to perfection to bring out the character of each coffee.

Sustainability

BeanFruit Coffee Company is in favor sustainable practices and are members of the Rainforest Alliance and we are currently the only Fair Trade Certified roaster in the state of Mississippi. We also support farms with a focus on Organic farming practices. However, our allegiance isn't totally to a specific group of certifications. We understand that there are farms that don't meet the criteria of either certifications but provide their workers with many benefits including fair wages. Our focus is sustainability not certifications.

Overall our passion is people. From the farmers who harvest our green coffees to the final customers who brew their favorite drink in the morning. We put everything we have into making your cup perfect and we hope you enjoy.

girls

Similar coffees

pinterestproduct

Klatch Coffee

Decaf Espresso

$21.95 / 310 grams.

Our decaffeinated version of Klatch House Espresso. This rich, syrupy sweet chocolate espresso blend has been a competition winner, time and time agai...

Roast :

Medium Dark

Body :

Rich, syrupy

Acidity :

Mild

Notes :

Chocolate, dried fruit, rich

pinterest
Decaf Espresso
Rich, syrupy
Klatch Coffee
Decaf Espresso
(Decaf.)
Medium Dark
$21.95 / 310 grams.
pinterestproduct

Klatch Coffee

Klatch House Espresso

$20.95 / 310 grams.

This rich, syrupy sweet chocolate espresso coffee blend has been a competition winner, time and time again. In 2003 this five bean blend of renowned I...

Roast :

Medium Dark

Body :

Rich and syrupy

Acidity :

Mild

Notes :

Orange zest, cinnamon stick, semi sweet chocolate

pinterest
Klatch House Espresso
Rich and syrupy
Klatch Coffee
Klatch House Espresso
(Iced Coffee,Great Gift Coffees)
Medium Dark
$20.95 / 310 grams.
Best Espresso in America - LA Times
pinterestproduct

Klatch Coffee

Hawaii Rusty's Ka'u

$31.95 / 170 grams.

*MONDAY ROAST ONLY This coffee is only ROASTED on Monday. Please order by Sunday, 11:59 pm PST, to be placed on the roast queue to receive that week...

Roast :

Medium

Body :

Syrupy, rich

Acidity :

Sweet

Notes :

Molasses, Milk Chocolate, Macadamia

pinterest
New
Hawaii Rusty's Ka'u
Syrupy, rich
Klatch Coffee
Hawaii Rusty's Ka'u
(Great Gift Coffees,Single Origin)
Medium
$31.95 / 170 grams.
peaberry-lounge

COFFEE 101

LEARN MORE FROM PROFESSOR PEABERRY

LEARN MORE peaberry-lounge