One word: CHOCOLATE. I brewed this coffee the way I normally brew my others and found it to taste overwhelmingly of dark chocolate and that was after I put my usual creamer and sugar in it! I actually had to water it down to make it taste more like my preference, which is milk chocolate. Overall a solid value if you like to make your coffee money stretch. Very little to no bitterness and extremely smooth. It's like your favorite hot chocolate with a kick! I think it would definitely make an outstanding iced coffee.