•2013 Finalist Good Food Award
•2011 Winner Good Food Award
At MadCap we’re passionate about coffee. We love making it, serving it, meeting the producers, learning how it’s grown, and we love drinking it. Our goal is to share this passion with you, to share with you the story of how the seeds from a cherry grown in a faraway land made it into your cup.
We’re striving to create an experience that will tell you that story just as much as words would. Our other passion lies in building community, both locally and globally.
In building relationships with our producers and their communities as well as our customers and our community we have the opportunity to be a part of something much bigger than ourselves.
This opportunity is about working towards building two sustainable communities, not just one. The beauty of it is it’s all centered around coffee.
Coffee has a tremendous story. Madcap is interested in and inspired by each detail of that story, including growing, sourcing, roasting, brewing, serving, and imbibing-- all bolstered by the relationships and culture surrounding coffee.
It is our sincere hope that, when you experience Madcap, you can see, feel, and taste our commitment to highlighting every part that makes the whole. As Madcap grows, we strive to keep getting better at telling that story, so that we can share our passion with you.
Every coffee has a story. At Madcap, it is our goal to tell that story from start to finish by highlighting the details. Before arriving in the cup, coffee travels an intricate and exacting path that, when traveled well, ensures the highest level of quality and sustainability. Every step is important, from the ripeness of coffee cherries when picked to the way the beans are milled and dried to the way it is shipped to our doorstep. Because of the delicate balance of specifics, it is imperative that we seek out direct and transparent relationships with coffee growing professionals throughout the world.
Instead of simply labeling our coffee as “sustainable,” we have chosen to engage with the story further by exploring the uniqueness of each coffee. This way, we’re guaranteeing that each bag of Madcap coffee purchased was crafted with excellence. Directness and transparency are important to us. Since opening in 2008, we have been committed to buying coffee that is as closely aligned with our values as possible. All coffees on our menu can be traced directly back to the farm or cooperative where they were produced. All of our coffees have wage transparency.
This is achieved by committing nearly a quarter of the year to traveling. We go to some of the most remote areas of the world to find the best coffee possible. We have personally visited 75% of the farms that produce the coffees on our current menu, but our goal is to raise that to 100% by 2014.
Our mission at Madcap is to find fantastic tasting coffee while building partnerships of trust and transparency so that year after year we continue to grow together. We believe that high quality must be paired with deeply rooted relationships along the entire supply chain, which includes growers, exporters, importers, and even ergonomists. We only buy from farms that are as committed to the craft of farming and processing as we are in the roasting and brewing of their coffee.
As partners, new goals are developed with every new growing season to continue to improve the quality of the coffee produced. Currently, three-quarters of our coffee menu is made possible by multi-year relationships—whether they be with small farms—with a handful of these stretching back to our inception in 2008. Madcap offers 15-20 different coffees per year. To find those, we taste through thousands of coffees from across the world—sometimes even tasting hundreds of separations from a single farm or cooperative—to select a final product that we are proud to stand behind. We are confident these are coffees you will never forget.
The idea for Madcap sprouted from friendship. After gleaning all they could from college, attempted startups, and a coffee shop in Illinois, Trevor and Ryan began sowing and cultivating their common desire: to make and share amazing coffee.
Trevor’s work in coffee began in 2001 after falling in love with the culture of coffee shops while in school. That love grew after experiencing the joys of specialty coffee and resulted in years of professional growth while starting numerous cafes throughout the midwest. The fruits of all his challenges is the co-founding of Madcap in Grand Rapids, Michigan in 2008. Trevor’s been competing in barista competitions since 2008, finishing in the top three in the North Central region for three consecutive years and finishing 2nd in the 2012 South East Regional. In 2011 he finished 4th in the US and was 8th in 2012.
Outside of Madcap, Trevor serves as the current Vice Chair for the Barista Guild of America, as a Lead Instructor for the SCAA, a subject matter expert in espresso for the SCAA, an Editorial Advisor for Barista Magazine, and a contributor to Fresh Cup Magazine. Trevor is currently living in the Washington, DC area, heading up Madcap’s DC expansion project as well as directing Madcap's retail operations. When not making coffee he can be found hanging out with his wife and three daughters.
Ryan’s coffee career started in 2007 when he took a part-time job working for Trevor as a barista at Moon Monkey Coffee Company in Bourbonnais, Illinois. Immediately after starting as a barista, Ryan fell in love with preparing and brewing coffee for others. His passion swelled while studying in East Africa that fall, where he found tremendous inspiration by witnessing the lives that depend on the global coffee trade. Upon completion of his Bachelors Degree, he dedicated himself to coffee full-time, learning as much as he could through blogs, books, and a lot of practice.
Soon, Ryan was shown the ropes of roasting and quickly fell in love with the process. The true romance began in the summer of 2008 when he spent a few weeks roasting dozens of two pound batches, making each one different than the last, tweaking one variable at a time to explore the possibilities and discover sweetness. Later that summer, he found himself moving to Grand Rapids to co-found Madcap with Trevor. Ryan has competed in five Regional and five US Barista Competitions since 2008. He received first place at the North Central Regional Barista Competition in 2011 and 2012, as well as the third place in the 2011 US Barista Competition.
Ryan is responsible for developing the green coffee buying, roasting, and barista training programs at Madcap. His favorite part of the job is seeing the story from start to finish. Ryan is a dual citizen of the Roasters Guild of America and the Barista Guild of America as well as a Lead Instructor of the Specialty Coffee Association of America. When he isn't working, Ryan enjoys mixing cocktails at home, cooking dinner with his wife, spending time outdoors, and being a self-proclaimed film critic.