This is a wonderful coffee. It's a bit unusual to find a french roast that is not too dark or overly smoky, but this coffee surprises and delights. It does have a flavor profile of dark chocolate, caramel and a slight hint of toastiness, but it is subtle, pleasing and not at all overwhelming. It's a coffee that would appropriate any time of the day. If you were to try it and didn't know it was called a french roast, you would probably think of it as a delicious medium dark roasted blend that you would want every day. Well, at least I do!